If you want to see a great example of independent garden centers giving back, visit booth C-5 to talk with the Spring Meadow/Proven Winners "Pink Days" crew. Through the sponsorship of "Pink Days" at local garden centers and sales of the Invincibelle® Spirit hydrangea, Proven Winners has raised nearly a quarter of a million dollars for breast cancer research. They've made great progress towards a goal of $1,000,000 raised for this important cause.
Local independent garden centers can participate by hosting a Pink Day at the garden center. IGCs are free to raise funds for the campaign in many ways. Some ideas include donating a portion of the proceeds from the day's sales, matching customer donations, or donating a portion of sales of individual pink plants. The IGC can benefit from increased store traffic as well as being known as a local business that's contributing to the community. Participating IGCs receive a tool kit and plenty of ideas from the campaign to help them with local marketing efforts.
In 2011, a total of 187 North American IGCs participated in the Pink Days campaign. More information is available at Booth C-5 on the IGC 2011 trade floor or on the web at http://www.invincibellespirit.net/Get_Involved.htm
Follow Chris on Twitter @fromthesoil and his website at From The Soil .
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